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Wembley’s Upper Tier Sits Empty as Kansas-Arizona State Football Kicks Off in London

The game is the first Football Bowl Subdivision matchup in the U.K., with organizers hoping to draw 60,000 fans and build an annual Wembley series.

  • Kansas and Arizona State face off at Wembley Stadium in London on Saturday, September 19, 2026, for the inaugural Union Jack Classic, marking the first Football Bowl Subdivision game between two American college teams ever staged in the United Kingdom.
  • Union Jack Classic CEO Brian Dubiski secured a three-year contract with Wembley for an annual game; organizers hope for 60,000 attendees, viewing anything over 40,000 as a viable business model.
  • Both teams visited Big Ben and Tower Bridge near Richmond, the setting of the Apple TV series Ted Lasso, while Kansas associate head coach Andy Kotelnicki joked about being in the "foxhole" with quarterback Isaiah Marshall.
  • ASU coach Kenny Dillingham noted "zero positive" from a football perspective, while Kansas coach Lance Leipold and lineman Jalen Klemm emphasized the once-in-a-lifetime cultural opportunity despite logistical challenges.
  • An estimated 15,000 fans are traveling from America, with organizers already negotiating airline and hospitality partnerships; although no title sponsor is confirmed until next year, the event positions college football for expanded international reach.
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The Toronto StarThe Toronto Star
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Wembley’s upper tier sits empty as Kansas-Arizona State football kicks off in London

LONDON (AP) — Wembley Stadium's upper-tier seating remained empty for the college football game between Kansas and Arizona State on Saturday, a reflection of the difficulty in filling the U.K.'s largest venue.

·Toronto, Canada
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Winnipeg Free Press broke the news in Winnipeg, Canada on Friday, September 18, 2026.
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