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Shah Rukh Khan's King Earns ₹665 Crore in Pre-Release Deals; Would Need to Out-Earn Jailer 2, Chhaava Just to Break Even

  • Shah Rukh Khan’s action thriller *King* has reportedly secured ₹665 crore through theatrical, digital, satellite, and music rights before its release.
  • Pen Marudhar reportedly paid ₹250 crore for domestic theatrical rights, while Phars Films agreed to a ₹175 crore overseas minimum guarantee.
  • Netflix reportedly acquired the film’s streaming rights for ₹150 crore.
  • Reported production and release costs range from about ₹500 crore to ₹550 crore, so the deals do not guarantee profitability.
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Lean Right

Shah Rukh Khan's star power can now be gauged from his upcoming film, King. Even before its release, the film has already earned a profit of over ₹200 crore. Including theatrical rights and OTT deals, "King" has grossed over ₹600 crore.

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PINKVILLA broke the news on Monday, November 2, 2026.
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