Shah Rukh Khan, Ajay Devgn, Tiger Shroff Get Maharashtra FDA Notice over Vimal Elaichi ad: Report
The regulator said the campaign may indirectly promote the banned Vimal Pan Masala brand and asked the actors to explain their role.
- On Sunday, August 16, 2026, The Maharashtra Food and Drug Administration, headed by Tukaram Mundhe, issued show-cause notices to Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff regarding their participation in the 'Vimal Elaichi' advertising campaign.
- Regulators suspect the campaign functions as surrogate promotion for the banned 'Vimal Pan Masala' brand, as Maharashtra has prohibited tobacco and nicotine-containing products since 2012 under the FSS Act.
- Directing the actors to remove advertisements from social media within 15 days, the FDA cited Sections 24 and 53 of the FSS Act and the Cigarettes and Other Tobacco Products Act, 2003.
- While the FDA seeks explanations regarding the actors' roles, the notices do not imply guilt; the company claims it manufactures no tobacco products for the 'Vimal' brand in the domestic market.
- This action follows a history of regulatory scrutiny, including a 2018 DGHS notice and a 2024 Delhi High Court ruling affirming the company's right to advertise non-tobacco products with constitutional sanction.
36 Articles
36 Articles
Shah Rukh Khan, Ajay Devgn And Tiger Shroff Receive Show-Cause Notices Under Maharashtra FDA's Scanner Over Pan Masala AD- Deets Inside
The Maharashtra Food and Drug Administration (FDA) has issued show-cause notices to Shah Rukh Khan, Ajay Devgn, and Tiger Shroff over their involvement in an AD for a pan masala The post Shah Rukh Khan, Ajay Devgn And Tiger Shroff Receive Show-Cause Notices Under Maharashtra FDA’s Scanner Over Pan Masala AD- Deets Inside appeared first on Bollywood Bubble.
Shah Rukh Khan, Ajay Devgn, Tiger Shroff get Maharashtra FDA notice over Vimal Elaichi ad: Report
Shah Rukh Khan, Ajay Devgn and Tiger Shroff have received show-cause notices from the Maharashtra Food and Drug Administration (FDA) over their association with a 2024 advertisement for Vimal Elaichi. The state food safety authority has alleged that the advertisement could amount to indirect or surrogate promotion of pan masala, which is prohibited in Maharashtra.The nine-page notice, issued by Maharashtra's food safety chief Tukaram Mundhe, ask…
Maha FDA notice to SRK, Ajay Devgn and Tiger Shroff over pan masala ad
The Maharashtra Food and Drug Administration has issued a show-cause notice to actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their advertisement for Vimal Elaichi, claiming it prima facie amounts to "indirect or surrogate" promotion of prohibited pan masala and tobacco-related products.
Shah Rukh Khan, Ajay Devgn, and Tiger Shroff under Maharashtra FDA's scanner over pan masala brand ad; agency issues show-cause notices to actors
In a recent move, the Maharashtra FDA issued formal notices to esteemed actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff over allegations of surrogate advertising linked to a banned pan masala product. This enforcement action, aimed at addressing illegal tobacco marketing, highlights the regulator's commitment to public health. The actors have been asked to clarify their participation in the ad campaign amid increasing scrutiny on such promot…
Coverage Details
Bias Distribution
- 50% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
