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Seventeen’s S.Coups Shares Behind the Scenes Looks at His First Met Gala With Boss

  • On May 5, 2025, S.Coups, the leader of the K-pop group SEVENTEEN, attended the Met Gala for the first time in New York City, showcasing a sleek gray outfit designed by Hugo Boss.
  • He attended as the new global ambassador for Hugo Boss, announced weeks before the event, fulfilling his first major task with the brand.
  • S.Coups’ ensemble combined elements of traditional Korean hanbok with contemporary tailoring, reflecting the Met Gala’s focus on sophisticated black-themed fashion in 2025.
  • Hugo Boss praised S.Coups for stealing the spotlight in a look echoing a hanbok jeogori jacket, and stylist Zoë Hennessey highlighted its “perfect fusion” of cultures.
  • This debut reflects K-pop’s growing influence in global luxury fashion and precedes SEVENTEEN’s upcoming fifth album, HAPPY BURSTDAY, due May 26, 2025.
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Hindustan Times broke the news in New Delhi, India on Monday, May 5, 2025.
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