US EditionServiceNow puts Salesforce in the crosshairs with expanded CRM tools
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ServiceNow puts Salesforce in the crosshairs with expanded CRM tools
ServiceNow has jumped deep into the customer relationship management (CRM) market with a new set of capabilities powered by AI. The longtime IT service management platform provider entered the CRM space in early 2025, but it rolled out several new capabilities at it Knowledge 2025 conference this week in direct competition with CRM giant Salesforce. Rumblings in late 2024 that ServiceNow had CRM designs prompted Salesforce CEO Marc Benioff to ca…
ServiceNow launches ServiceNow CRM: Aims to redefine category with
By Larry DignanServiceNow unveiled ServiceNow CRM in a move that aims to expand its total addressable market, leverage its ability to automate workflows with AI and couple selling, servicing and marketing across multiple functional groups. The launch of ServiceNow CRM, outlined at ServiceNow's Knowledge 2025 conference, was one of the most telegraphed launches ever. On the company's first quarter earnings call, CEO Bill McDermott made the compan…
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