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Server-side tracking & E-commerce - Can better data bring more revenue? - E-commerce Germany News

Summary by ecommercegermany.com
Marketers’ jobs have become increasingly challenging in recent years as they contend with tightening data restrictions. According to the server-side tracking provider JENTIS, lack of user consent can result in a 20-40% loss of traffic, ad blockers account for another 10%, and additional tracking restrictions in browsers like Safari can lead to a significant drop  drop in data quality—leaving marketers with access to only 35-40% of the data they …
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Server-side tracking & E-commerce - Can better data bring more revenue? - E-commerce Germany News

Marketers’ jobs have become increasingly challenging in recent years as they contend with tightening data restrictions. According to the server-side tracking provider JENTIS, lack of user consent can result in a 20-40% loss of traffic, ad blockers account for another 10%, and additional tracking restrictions in browsers like Safari can lead to a significant drop  drop in data quality—leaving marketers with access to only 35-40% of the data they …

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ecommercegermany.com broke the news in on Sunday, March 30, 2025.
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