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Serena Williams Brings Athlete Discipline to Business Leadership in ‘The CEO Club’ Series

Serena Williams executive produces and stars in an eight-episode docuseries showing leaders balancing business challenges and family, highlighting leadership realities, Prime Video said.

  • On Monday, Serena Williams, 23-time Grand Slam champion, executive produced and stars in the series The CEO Club, which premieres February 23, according to producers.
  • Serena Williams framed the project as reflecting her shift from athlete to entrepreneur, drawing on resilience from tennis and showing executives balancing work and family.
  • On camera, Williams appears with Thalia, Dee Ocleppo Hilfiger, Loren Ridinger, Winnie Harlow, Hannah Bronfman, and Isabela Rangel Grutman, discussing routines and leadership.
  • Participants emphasized controlling the narrative and relying on trusted support systems, as Williams and producers aim to shape perceptions through the series.
  • The series reframes Williams's life beyond sport, showing the long effort behind success and exploring public scrutiny and the `overnight success` myth.
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Serena Williams is ready for a possible return to tennis, but as soon as she arrives, the tennis player changed the racket to debut as a producer of the Prime Video series “The CEO Club”.The tennis player champion of 23 Grand Slam titles does not compete since the US Open 2022, when she said she was evolving to move away from tennis.However, a few days ago, she became eligible to compete again after rejoining the sports anti-doping control group…

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Serena Williams brings athlete discipline to business leadership in 'The CEO Club' series

Serena Williams has shifted her drive from tennis to business, and a new Prime Video series shows how she leads.

·United States
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The Daily Star broke the news in Hammond, United States on Monday, February 23, 2026.
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