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Sephora's Play in Mexico: Why Opening 13 Physical Stores Is His Secret Weapon in the Digital Age
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Sephora , the global chain of beauty products of the LVMH group, strengthens its presence in Mexico with the opening of 13 new units in the country this year. The strategy will allow it to close with a total of 65 stores, while recording positive results with a strategy of offering new products to keep its sales growing. Sephora’s goal is to reach the 90 branches towards 2028, which will complement with the deployment of its omnichannel strategy…
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