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Sephora serves as first Beauty Retail Partner of the US Open tennis tournament

The LVMH-owned beauty retailer will spotlight its complexion assortment at the US Open with a pop-up during the tennis tournament’s finals on 12 to 13 September, where visitors can get shade-matched by Sephora make-up artists

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cosmeticsbusiness.com broke the news on Wednesday, September 2, 2026.
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