CANVA The media can multiply by up to 1.78 the mentions of a brand in the LLM responses. The study analyzed more than 40,000 responses generated by ChatGPT, Gemini, Perplexity and AI Overview. A brand’s reputation already depends on the sources used by artificial intelligence models. The irruption of artificial generative intelligence opened a new scenario for brands. For years, digital reputation was built mainly from three spaces: media, searc…
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CANVA The media can multiply by up to 1.78 the mentions of a brand in the LLM responses. The study analyzed more than 40,000 responses generated by ChatGPT, Gemini, Perplexity and AI Overview. A brand’s reputation already depends on the sources used by artificial intelligence models. The irruption of artificial generative intelligence opened a new scenario for brands. For years, digital reputation was built mainly from three spaces: media, searc…