EA Continues Making Vague Promises About AI Efficiencies
9 Articles
9 Articles
The use of artificial intelligence has become one of the most recurrent and controversial topics in virtually every field, and, logically, is not foreign to the video game industry. Since it is common for AI to be used in certain processes, there have been few developers who have shown concern about its impact. Likewise, there are other studies that consider that it can become a key tool to speed up processes, lower costs and facilitate the deve…
EA Exec Says 'AI Everything' Helps Creativity, Workflows and Pipelines
In October 2025, we reported on insider commentary by EA developers who claimed that AI tools had hampered productivity, despite the company having all but mandated the tech for over a year at that point. A survey conducted by Skillsearch in April found that developers thought AI hurt creativity in games. Now, speaking at a recent Game Business Live event, EA's president of enterprise development, Laura Miele, touched on AI tools and their impac…
EA exec says AI has helped drive 'a real rise of creativity' at its studios
Electronic Arts' president of enterprise development Laura Miele says the rise of artificial intelligence in game development can bring about "a real rise in creativity" by removing tedious grunt work and enabling faster development processes overall.Miele expressed her thoughts on the matter earlier this month during a Game Business Live showcase at Summer Game Fest, where she was asked if the growing use of AI tools will result in shorter deve…
Senior EA Exec Credits Generative AI For A "Real Rise In Creativity"
"I want to be a hero to our studio developers and help create career-defining experiences".Senior EA exec Laura Miele has voiced her support for controversial Generative AI tools within the gaming industry, as she claims to have seen a "real rise in creativity" across the publisher's studios.Earlier this month, Miele spoke at Game Business Live (as reported by Eurogamer) about her excitement surrounding GenAI's implementation, and that she belie…
The discussions about the growing influence of controversial generative AI tools in game development do not break down. Laura Miele, EA's President of Enterprise Development, sees the development positively. She believes that the technology in the publisher's studios has led to a "real increase in creativity". read more
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