'It's Big for Us': Senior Bowl Celebrates Panini America Partnership

Senior Bowl flying new colors with title sponsor Panini

The Senior Bowl’s new title sponsor, Panini, will expand the “visibility” of Mobile’s annual all-star football game, according to the game’s executive director.

'It's big for us': Senior Bowl celebrates Panini America partnership

MOBILE, Ala. (WKRG) — Senior Bowl staff members are celebrating big Tuesday night after a new partnership was announced earlier in the day — Panini America is the new title sponsor. This is the first time in over a decade that the Senior Bowl has had a new title sponsor, with Reece's being the sponsor since 2014. Executive Director Drew Fabianich is one of the many staff members celebrating downtown. WKRG Sports Director Simone Eli attended the …

Senior Bowl announces new title sponsor ahead of 2026 game

The Senior Bowl has a new title sponsor. The leading college all-star game is now known as the Panini Senior Bowl. The game is still being played at South Alabama’s Hancock Whitney Stadium in Mobile, Alabama. Panini boasts of being the world’s largest licensed sports and entertainment collectibles company. It is the official trading card company of the NFL, NFLPA and over 100 collegiate programs. The Senior Bowl plays such a significant and spe…

New title sponsor for Senior Bowl

The Senior Bowl announced Tuesday morning it will have a new title sponsor — Panini America — going forward. The game will now be known as the Panini Senior Bowl.