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Amazon, Walmart Chatbots Attract Senator Ire over ‘Made in USA’ Label Snags

The senators cite research showing the bots can hide U.S.-origin labels and miss false claims, raising concerns about misleading shoppers.

  • On Thursday, Senators Tammy Baldwin and Rick Scott called on the Federal Trade Commission to investigate Amazon and Walmart, warning that AI shopping assistants may "obscure and suppress" country-of-origin information.
  • A Columbia University study found that Amazon's Alexa and Walmart's Sparky prioritize foreign goods over American-origin products, undermining efforts to promote domestic manufacturing and misleading consumers.
  • When asked about a "Made in USA" filter, Alexa claimed it would "redirect significant sales away" from overseas manufacturers, while Sparky justified failing to flag suspicious claims as "a business calculation, not a legal justification."
  • Amazon denied intentionally withholding country-of-origin data, stating it is "continually working to improve" accuracy; study co-author Erie Meyer praised the bipartisan support as offering "hope that supporting American businesses is still a bipartisan issue."
  • The senators urged the Commission to consider "additional enforcement measures" to deter such behavior, noting the FTC previously contacted both retailers last year about third-party sellers misrepresenting domestic origins.
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The Federal Trade Commission is seeking to investigate how chat robots in Amazon Wal-Mart affect the recognition of products manufactured in the United States. An invitation from Senators to investigate how chat robots in Amazon Wal-Mart deal with products manufactured in the United States in short: Sinaturan urged the Federal Trade Commission to examine how chat robots in Amazon... the article showed the FTC investigation into chat robots in Am…

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Reuters broke the news in London, United Kingdom on Thursday, September 17, 2026.
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