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Selling Nothing to Nobody
Summary by Edible Maine
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1 Articles
Selling Nothing to Nobody
In 1976, newlyweds Sheila and Paul Ouellette opened New Morning Natural Foods in Biddeford, fueled with $1,500 and the raw idealism of youth. They stocked bulk whole foods like seaweed and nuts. “We were selling nothing to nobody,” Sheila laughs. “I grew up on canned vegetables. I hadn’t even seen romaine lettuce until I grew it myself,” she says. In those early days, Maine’s back-to-the-land movement was emerging. “This way of thinking was far …
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