US EditionSEC, Big Ten study: Pooling TV rights 'dangerously unworkable' and not as profitable as suggested
The SEC and Big Ten study finds pooling TV rights would reduce revenue and create unworkable conditions, challenging a $7 billion projection by Texas Tech's nonprofit.
- On Thursday, the Southeastern Conference and Big Ten commissioned a study finding pooled media rights would generate less revenue than conferences selling their own games.
- Cody Campbell's $7 billion plan advocates pooling TV rights, and he plus the Democrat-backed SAFE Act propose rewriting the 1961 Sports Broadcasting Act to allow combining rights.
- Evidence-first: the study cites the Supreme Court's ruling on NCAA pooling and finds the College Football Association's deal produced $43.6 million versus $69.7 million under the NCAA package.
- SEC's Greg Sankey responded that Campbell's views `reflect a fundamental misunderstanding of the realities of college athletics`, and he and Big Ten commissioner Tony Petitti hired FTI Consulting to challenge those assumptions.
- FTI found that the relatively small number of NBA teams makes pooled deals less manageable, and Campbell acknowledged unspooling TV contracts would take years.
25 Articles
25 Articles
SEC, Big Ten study: Pooling TV rights 'dangerously unworkable'
A study commissioned by the Southeastern Conference and the Big Ten concluded that allowing conferences to pool their media rights — a key proposal among some looking to solve money problems in college sports — would generate less revenue than…
SEC, Big Ten study shows pooling TV rights 'dangerously unworkable'
A study commissioned by the Southeastern Conference and the Big Ten concluded that allowing conferences to pool their media rights — a key proposal among some looking to solve money problems in college sports – would generate less revenue than…
Big Ten and SEC study: Pooling TV rights ‘dangerously unworkable’ and not as profitable as suggested
A study commissioned by the Southeastern Conference and the Big Ten concluded that allowing conferences to pool their media rights would generate less revenue than if the leagues continue the decades-old practice of selling their own games.
SEC, Big Ten study: Pooling TV rights 'unworkable'
A study commissioned by the SEC and the Big Ten concluded that allowing conferences to pool their media rights would generate less revenue than if the leagues continue the decades-old practice of selling their own games.
The Toronto Star
SEC, Big Ten study: Pooling TV rights ‘dangerously unworkable’ and not as profitable as suggested
A study commissioned by the Southeastern Conference and the Big Ten concluded that allowing conferences to pool their media rights — a key proposal among some looking to solve money
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