Seat: “We have arrived in the Champions League”

Cupra and Seat have had a strong year in Germany – Alexander Buk, Managing Director of Seat/Cupra Deutschland GmbH, makes this clear in an interview with Franz W. Rother for edison. The company recorded over 150,000 new registrations in 2024, an increase of almost 15 percent compared to the previous year. Particularly noteworthy: More than half of this was accounted for by the young Cupra brand. With a market share of 5.4 percent, the group rank…