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Retail’s Seasonal Hiring Could Hit Lowest Point Since 2009

Retailers plan to add fewer than 500,000 seasonal jobs, marking an 8% drop from last year and the smallest gain since 2009, amid inflation and tariff pressures.

  • Challenger, Gray & Christmas projects U.S. retailers will add fewer than 500,000 seasonal jobs in the last quarter of 2025, the smallest gain in 16 years.
  • This forecast follows softer job growth, inflationary pressures, tariffs increasing costs, and fewer retailers announcing seasonal hiring plans by this time compared to last year.
  • Spending intentions have declined as PwC reports shoppers plan to reduce holiday spending by 5%, influenced by price rises in household goods and audio equipment year over year.
  • Andy Challenger noted that this year, seasonal employers are contending with multiple challenges, including looming tariffs, persistent inflation, and a trend toward depending more on automated systems and permanent employees rather than hiring many temporary seasonal workers.
  • The muted hiring pace implies retailers are not expecting a strong holiday surge, suggesting cautious consumer demand and potential challenges in the upcoming shopping season.
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A recent study warns that hiring temporary jobs for winter parties would be the youngest in 16 years: here the reasons

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retaildive.com broke the news in on Wednesday, September 24, 2025.
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