Search Share Fell To 12% For North American Publishers: Chartbeat

Search Share Fell To 12% For North American Publishers: Chartbeat

Search engines made up a smaller share of publisher pageviews in most regions than a year earlier. A lower share alone doesn't show search sent fewer pageviews.

Search drops to 12% of North American publisher pageviews, Chartbeat finds

North American publishers got 21% of pageviews from search in Q3 2025, and Central Asia lost 20 points. Overall traffic held, so what replaced those visits?

Searching for Bright Spots in 3Q Chartbeat Pageview Data

Chartbeat's Q3 data shows search traffic declining globally while mobile dominance continues, with average engagement dropping one second.