US EditionCarl Edwards Hopes NASCAR Fans Make the Move to Prime Video
- Carl Edwards signed with Prime Video to serve as an analyst for five NASCAR races starting May 25 from Charlotte Motor Speedway.
- This move follows a seven-year deal between Prime Video and NASCAR and occurred after Prime approached Edwards earlier in 2025.
- Prime Video plans to stream NASCAR's longest race, the Coca-Cola 600, on motorsports' biggest day with pre- and post-race coverage featuring Edwards and Corey LaJoie.
- Prime Video's senior producer Alex Strand described coverage as a "huge responsibility" and Edwards expressed hope fans will embrace the shift without "hiccups."
- The launch suggests a significant streaming shift for NASCAR fans, with Prime Video seeking production help from NBC Sports to balance innovation and tradition.
20 Articles
20 Articles
Carl Edwards hoping NASCAR fans make the move to Prime Video for the next five races
By JOE REEDY Even signing with Prime Video to be one of their analysts, Carl Edwards admitted he was wondering if NASCAR fans would know about the sport’s shift to streaming for five races on Prime Video or if they would know how to access the races. That was, until he talked to one of his neighbors. “We’re talking about other things and he said, ‘Hey, you’re doing some sort of TV thing.’ And I was thinking, you know, this guy’s 85 years old, an…
Omaha World-Herald
Carl Edwards hopes NASCAR fans make the move to Prime Video
Even signing with Prime Video to be one of their analysts, Carl Edwards admitted he was wondering if NASCAR fans would know about the sport's shift to streaming for five races on Prime Video or if they would know how…
The Daily Advance
Carl Edwards hoping NASCAR fans make the move to Prime Video for the next 5 races
Even signing with Prime Video to be one of their analysts, Carl Edwards admitted he was wondering if NASCAR fans would know about the sport's shift to streaming for five races on Prime Video or if they would know how…
Amazon aims to "reach younger audiences" for Nascar during Prime Video run - BlackBook Motorsport
Nascar “can really move the needle”, says Prime Video’s global head of sports Series commissioner Steve Phelps expects Prime audience to be comparable to cable Nascar has averaged 2.2m viewers on cable since 2020 Prime Video’s global head of sports Jay Marine has said that Amazon is “excited to reach younger audiences” for Nascar, as the streaming platform prepares for its Cup Series debut this weekend. Speaking ahead of the Coca-Cola 600 at Cha…
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