US EditionPublished • loading... • Updated
All About the Logo: Schools Adding Corporate Gridiron Ads to Level Revenue-Sharing Playing Field
The 2025 NCAA rule change ended restrictions on field ads, enabling schools to add corporate logos and share up to $20.5 million in revenue with athletes this season.
- Athletic departments across the country are adding commercial logos to football fields after the NCAA lifted a decades-old restriction, with the University of Texas breaking tradition a year after Chris Del Conte said he wasn’t considering it.
- Driven by revenue-sharing changes, athletic departments seek new income after a multibillion-dollar lawsuit settlement allowed schools to share up to $20.5 million with athletes this school year.
- Schools follow the 50-yard line placement rule, with sponsors like Riverwind Casino, Venture Global, and Blanchard Cat at the 25s.
- University of Texas leadership has signaled a different stance, with Del Conte saying revenue is a component but they don't need it, while Troy Dannen is holding off to assess market value, stating `If it's worth $100, I don't want to jump in and be the first one and get $50 for it`.
- The NCAA is considering allowing commercial logos on uniforms next year, while field logos have taken hold at many tradition-rich college programs and programs not participating remain cautious.
Insights by Ground AI
37 Articles
37 Articles
Associated Press News+18 Reposted by 18 other sources
All about the logo: Schools adding corporate gridiron ads to level revenue-sharing playing field
Athletic departments across the country are adding commercial sponsorship logos to their football fields after an NCAA rule change.
·United States
Read Full Article
Coverage Details
Total News Sources37
Leaning Left9Leaning Right0Center26Last UpdatedBias Distribution74% Center
Bias Distribution
- 74% of the sources are Center
74% Center
L 26%
C 74%
Factuality
To view factuality data please Upgrade to Premium
