Scandic Strengthens Presence in Norway – New Franchise Hotel in Florø

A new Scandic chapter for Florø

On December 1, 2025, downtown Florø’s landmark Comfort Hotel Victoria will be reborn as Scandic Victoria Florø, marking Scandic Hotels Group’s debut in Norway’s westernmost city. The hotel’s ownership remains in the hands of the Helle family, who will continue to manage operations under a long-term franchise agreement with Scandic. This partnership not only preserves the hotel’s historic local identity but integrates it into Scandic’s renowned N…

Scandic Strengthens Presence in Norway – New Franchise Hotel in Florø

On December 1, 2025, the Comfort Hotel Victoria in downtown Florø will change its name to Scandic Victoria Florø. The Helle family, which currently owns the hotel, will continue to operate under the Scandic brand according to a franchise agreement. The hotel will be Scandic’s 19th franchise hotel - an important part of the company’s long-term growth strategy.