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SBM Relaunches as Lumitas Amid AI Transformation
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SBM relaunches as Lumitas amid AI transformation
PR and production agency SBM Communications has rebranded to Lumitas, as the 50-year-old business looks to position itself for an AI-driven marketing landscape by evolving beyond its production and PR roots. The new name combines the Latin words lumen, meaning light, and veritas, meaning truth, reflecting the company’s foundations in photography and storytelling. Lumitas employs just over 100 staff, and works with clients including Officeworks, …
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