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The World Is About to Meet Apple’s New CEO. Here Are His Biggest Challenges

Ternus will lead Apple into the AI era as the company prepares a major product launch and grants him a $55 million stock award.

  • On Tuesday, September 1, John Ternus, Chief Executive Officer, officially replaced Tim Cook as Apple's leader. Cook transitioned to executive chairman to manage global relations and policy engagement worldwide.
  • Cook's 15-year tenure fundamentally transformed Apple, growing annual revenue from $108 billion to $416 billion. Market capitalization surged to $4.5 trillion with shares rising more than 2,200 percent as the firm expanded services and wearables divisions.
  • Ternus assumes leadership as Apple faces pressure to evolve products for the AI era while contending with rising costs for NAND and DRAM memory components. He will make his first public appearance as CEO at the company's iPhone 18 launch event on Wednesday.
  • SEC filings indicate Ternus will receive a $3 million base salary with future stock awards tied to S&P 500 performance. Cook's transition to executive chairman includes a $2 million salary and eligibility for a $45 million equity award next year.
  • Regulatory hurdles within the European Union remain a significant challenge for Apple's operations. Analysts project the company could generate $14 billion in revenue from the upcoming foldable iPhone Ultra by year-end despite supply chain constraints.
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26 Articles

Center

When Apple holds its annual iPhone event on September 9, it will be the first time in more than a decade that Tim Cook will not be presenting the company's latest products.

Lean Left

APPLE will hold its traditional launch of new iPhones on September 9, but this year's event will be different from any in the last ten years.

·Zagreb, Croatia
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CNNCNN
+13 Reposted by 13 other sources
Lean Left

The world is about to meet Apple’s new CEO. Here are his biggest challenges

When Apple holds its annual iPhone event on September 9, it’ll be the first time in more than a decade that Tim Cook won’t introduce the company’s latest products.

·Atlanta, United States
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Lean Left

Tim Cook described his successor as someone who combines "the mind of an engineer, the soul of an innovator, and the heart of a leader who leads with integrity and honor."

·Ljubljana, Slovenia
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The Epoch Times broke the news in New York, United States on Sunday, September 6, 2026.
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