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SAP Named a Leader for the Seventh Time Running in the 2026 Gartner Magic Quadrant for Personalization Engines » RetailToday

Summary by RetailToday
SAP today announced it has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines for its SAP Engagement Cloud. The Gartner recognition places SAP in the Leaders quadrant for the seventh time running and acknowledges its ability to execute and completeness of vision.   Enterprises and leading brands including Ferrara, John Frieda, PUMA, Mizuno and Gibson use SAP to tailor and deliver personalized content, creating …
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RetailToday broke the news in on Tuesday, February 10, 2026.
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