Santa Cruz Verve Coffee Roasters employees work toward unionization

Santa Cruz Verve Coffee Roasters employees work toward unionization

SANTA CRUZ– Sasha Pavy, 23, began working at Verve Coffee Roasters’ Pacific Avenue location to support herself while studying at UC Santa Cruz. She still works at Verve today after graduating in 2024. At some points over the years, Pavy found herself working paycheck to paycheck — her first monthly payment would be dedicated to rent and the next to her bills, with not much left over. Her attempts to communicate with Verve’s headquarters about pa…