US EditionSanex shower gel advert banned for 'suggesting white skin superior to black skin'
- A TV ad for Sanex shower gel was banned for reinforcing the offensive racial stereotype that black skin was 'problematic' and that white skin was 'superior', according to the ASA.
- The ASA concluded that the ad was likely to cause serious offense due to its racial stereotype.
- The ASA criticized the ad for depicting black skin as itchy and dry before using the product, while white skin appeared smoother afterward.
- Colgate-Palmolive has been approached for comment regarding the banned advertisement.
42 Articles
42 Articles
In a TV commercial by Sanex, black models with cracked white models with radiant skin appear – according to the British advertising authority, this increases racist stereotypes. The company rejects the allegation.
On the screen, the skin problems were illustrated by two black mannequins when the skin hydrated by the product was incarnated by a white woman.
The British authorities considered that the advertisement conveyed the idea that "black skin would be a problem and white skin would be superior".
The British advertising regulator has banned on Wednesday an announcement of the Sanex shower gel, owned by the American group Colgate-Palmolive, for suggesting that black skin is "problematic" and white skin "superior."The Advertising Standards Authority (ASA) reported that it acted after receiving two complaints that the TV ad perpetuated negative stereotypes about darker skin people.The announcement, issued in June, showed two black models wi…
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