Here comes Sandisk with a rebrand - WorldNL Magazine
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12 Articles
New Sandisk logo pretty good
Sandisk isn't the most exciting company, unless your kink is price-effective consumer data storage options. It has a new logo, though, and the new logo is good! The corporate trend of paying an agency $500,000 to blandly render the name in a characterless Helveticlone is over. — Read the rest The post New Sandisk logo pretty good appeared first on Boing Boing.
Sandisk got a new, hype beast-y logo
Sandisk Corporation, the maker of flash drives and memory cards, debuted a new logo today, and it’s based on a single pixel. “It all started with the pixel, which is the fundamental smallest unit of data,” says Andre Filip, CEO at ELA Advertising, who helped develop the new visual identity with Sandisk ahead of its planned spin-off from parent company Western Digital next year. [Image: Sandisk] The new minimalist logo retains the open “D” letter…


Here comes Sandisk with a rebrand
SanDisk is now SANDISK. It’s also now Sandisk. The company is announcing a fresh rebranding this week with a new logo that drops the inter-capped styling it’s generally maintained since 1995 with one that is inspired by “a single point of data” or a “pixel.” In a new video, Sandisk says its “slab serif is back and bolder” and it maintains its open “D” letter, but pairs it with a new “pixel-driven S.” The company says the letters symbolize “the…
SanDisk rebrands with minimalist logo – Blocks and Files
The soon to be spun-off SanDisk has a new minimalist logo, with a new harder to read font. Here’s the old logo for comparison: It’s changed to an all-caps, serif font with the S, A and D letters having substantial parts of their form removed. The “S” looks a tad like a left-pointing cone above […]
If you buy new SSDs or memory cards, you shouldn't be surprised: Sandisk, Micron and Crucial are operating under new logos.
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