Samsung to fend off Chinese foldable phone rivals with slimmer model
SOUTH KOREA, JUL 9 – Samsung targets premium smartphone leadership with foldables 26% thinner and smartwatches featuring Google’s AI assistant, while foldables make up 16% of sales over $800, Canalys said.
- Samsung unveiled thinner, lighter Galaxy Z Fold 7 and Flip 7 foldable phones with AI integration at a New York event on July 8, 2025.
- The launch comes after Samsung was overtaken by Apple as the world’s top smartphone seller in 2023 and is now contending with increasing competition from Chinese brands Huawei and Honor.
- Samsung introduced premium upgrades like Snapdragon 8 Elite in Fold 7, Exynos chips in Flip 7, and reduced Fold 7's weight by 10% and thickness by 26%.
- Foldable phones make up only a small fraction—around 1.5%—of the overall smartphone market, with Samsung’s foldable devices representing 4% of its total phone sales; additionally, the price of the Galaxy Z Fold 7 has been increased by 5% to $1,999.
- Samsung aims to prove foldables' everyday and novel value by focusing on AI leadership, supply chain diversification, and sales in the US, Europe, and South Korea amid intense competition.
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Samsung to fend off Chinese foldable phone rivals with slimmer model | The Asahi Shimbun Asia & Japan Watch
SEOUL--Samsung Electronics on Wednesday unveiled thinner, lighter foldable phones as it aims to fend off Chinese competition in the higher-margin, premium segment that remains untapped by archrival Apple.
Thanks to new reports from Roland Quandt of German media outlet WinFuture, a number of details and alleged specifications for Samsung's next-generation foldable phone have been revealed. According to official promotional materials......
The South Korean manufacturer ceased to be number 1 in the category that he almost created. Portuguese analyst says these are the models that can make the difference.
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