Samsung Overtakes Apple for Top Smartphone Customer Satisfaction
4 Articles
4 Articles
Samsung Overtakes Apple for Top Smartphone Customer Satisfaction
Samsung has edged past Apple for the top spot in customer satisfaction for cell phones, according to the American Customer Satisfaction Index's 2026 Telecommunications, Cell Phone, and Smartwatch Study, published this week. Samsung scores 81 in the ACSI's cell phone rankings while Apple posts 80, breaking last year's tie between the two companies for satisfaction leadership.
Apple's customer satisfaction drops from top slot for the first time since the iPhone 11
Macworld Apple is no longer the top dog in the smartphone market, in one respect at least. The company has dropped from joint top to second place in the latest American Customer Satisfaction Index (ACSI) study. In a new report published earlier this week, the ACSI reports that Apple has dropped one point for overall cellphone satisfaction, from 81 percent in 2025 to 80 percent this year. Samsung, meanwhile, remains at 81 percent, which means it…
Samsung has just overtaken Apple in a recent US customer satisfaction study. As Hartley Charlton of MacRumors reports with reference to the American Customer Satisfaction Index, Samsung has reached 81 out of 100 possible points for mobile phones. Apple is just behind 80 points with the iPhone. The gap is small but remarkable. Last year, Apple and Samsung were still on the same level in the ACSI evaluation. Now Samsung remains unchanged at 81 poi…
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