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Sam Fender wins 2025 Mercury Prize for album People Watching

Sam Fender's album People Watching sold 107,000 copies in its first week and won the Mercury Prize, highlighting the album's enduring appeal and local themes.

  • On Thursday, Sam Fender won the 2025 Mercury Prize for his album People Watching at the Utilita Arena in Newcastle, marking the ceremony's first time outside London.
  • The Mercury Prize, founded in 1992, aims to champion the album format and new music across eclectic genres and is judged by an independent panel of music industry professionals.
  • Fender closed the ceremony with a live reprise and led a `Toon, Toon` chant, having recently completed three nights at the 52,000-capacity St James' Park and sold 107,000 copies in its first week.
  • The panel's praise included calling the album `a classic` as Sian Eleri said they loved People Watching's `character and ambition`; some noted the ceremony near North Shields suggested local advantage.
  • The shortlist showed wide genre range this year, including Martin Carthy, folk musician and oldest nominee at 84, plus jazz records by Joe Webb and Emma-Jean Thackray, highlighting album format relevance.
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Kent Online broke the news in Kent, United Kingdom on Thursday, October 16, 2025.
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