Salesforce Expands Formula 1 Push as VCARB Deploys Agentforce for AI-Powered Fan Engagement

VCARB turns to AI as Salesforce partnership accelerates digital transformation

The post VCARB turns to AI as Salesforce partnership accelerates digital transformation appeared first on SportsMint Media. Visa Cash App Racing Bulls (VCARB) has partnered with Salesforce in a move designed to transform fan engagement and operational efficiency through the deployment of advanced artificial intelligence technologies across the Formula 1 team’s ecosystem. The strategic collaboration will see VCARB implement Salesforce’s Agentforc…

Salesforce Expands Formula 1 Push as VCARB Deploys Agentforce for AI-Powered Fan Engagement

Salesforce has expanded its relationship with Formula 1 through a new partnership with Visa Cash App Racing Bulls (VCARB), which will deploy Agentforce 360 to personalize fan engagement, support VIP hospitality and connect team operations. The agreement will see VCARB use Salesforce’s agentic AI portfolio across fan communities, race-day experiences and internal workflows. It also brings Slack into the team’s operations, connecting VCARB’s globa…