Tesla's European sales slump for fifth month as EV rivals gain momentum
- Tesla's European sales declined for the fifth consecutive month by 27.9% in May 2025 amid rising overall EV sales across the continent.
- This slump followed increased competition and consumer reluctance driven by high prices, limited charging infrastructure, and political factors surrounding Tesla's CEO Elon Musk.
- Although Tesla's sales in Europe dropped by 37.1% to 75,196 units during the initial months of 2025 compared to the same timeframe in 2024, overall electric vehicle sales across the continent increased by 26.1%.
- Battery-Electric vehicles accounted for 15.4% of new car sales in early 2025, with Tesla's market share in Europe dropping to 1.2% in May from 2.1% last year, while rivals like SAIC Motor saw registrations rise 22.5%.
- Industry leaders like ACEA urge building a supportive ecosystem with incentives and infrastructure to accelerate BEV adoption, highlighting what remains a significant challenge for Tesla and the European market.
81 Articles
81 Articles
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Tesla’s market share in Europe falls in May despite booming EV demand, but pace of descent slows
Market demand for Tesla EVs in Europe could be building a bottom after it suffered only a 28% drop in May, the best monthly performance it has seen since the start of the year. Nonetheless its share of the overall EV market dropped to 7.2%, more than five percentage points down from the year-earlier month, amid a 27% increase in total industry EV volumes across the continent. Norway has emerged as a crucial pillar of support for Tesla in recent …
Tesla's disastrous run continues with 40% drop in European sales
Tesla’s sales across Europe continued to decline steeply, even as wider demand for electric cars rises.The latest car sales data show that Tesla sold 8,729 vehicles across the European Union last month, down from 14,682 in May 2024. Sales contracted 40.5 per cent according to the European Automobile Manufacturers’ Association (ACEA).When wider figures for the UK, Iceland, Liechtenstein, Norway and Switzerland are also included, sales contracted …
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