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Sales Have Increased Sixfold in Five years... A Long-Established Japanese Confectionery Shop Undergoes a Dramatic Transformation with the Opening of a Cafe, Fulfilling the "Third Generation's dream." Their Unwavering Belief: "We Will Never Be Outdone in the Amount of Chestnuts We use."
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In Nakatsugawa City, Gifu Prefecture, there's a popular cafe known for its Mont Blanc and parfaits made with generous amounts of chestnuts. The third-generation owner of a long-established Japanese confectionery shop has taken on a new challenge with innovative ideas, resulting in a six-fold increase in sales in five years. We delve into this new chestnut specialty cultivated by a father and son team. "Wagashi-dokoro Issado" is located in Nakats…
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