Sainsbury's Makes Major Change at Checkouts in Stores 'in a Week' - Liverpool Echo
WALES, UNITED KINGDOM, JUL 16 – Sainsbury's will let over 8.5 million Nectar members access up to 10 personalised weekly discounts at tills, potentially saving shoppers more than £150 annually.
- On July 25, Sainsbury's will roll out 'Your Nectar Prices' at checkouts nationwide, enabling customers to access personalised discounts directly at the tills.
- Initially available only via SmartShop scanners, the programme offers up to ten personalised weekly discounts via app, online or self-scanners, and customers must be digitally registered with Nectar and `tap to unlock` each Friday.
- Weekly, over one million customers use the feature, Sainsbury's estimates, saving a combined £60m over the past year, while the change will benefit 8.5 million members with potential annual savings of £150 and offers that refresh every Friday.
- According to Sainsbury's lead marketer, Mark Given said `We're leading the way by making loyalty personal`, adding `While Nectar Prices are for everyone, customers love an offer that is made just for them`, and noted the programme has delivered over 17 billion bespoke discounts since launch.
- Looking ahead, over one million shoppers are signed up to Nectar, and the retailer hopes tills rollout will boost sign-ups further, while personalised discounts are automatically applied at checkout both in-store and online.
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Sainsbury's announces major change that could save shoppers £150
Sainsbury’s say the new offers could save shoppers more than £150 over the course of the year.
·Newport, United Kingdom
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