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Sabadell Drastically Reduced Spending on Advertising in the Year that Defeated Bbva
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Sabadell drastically cut spending on advertising in the year 2025, the year that the opa launched by BBVA failed, while the bank chaired by Carlos Torres raised it by 123 million euros. The Catalan entity went from spending 81 million in advertising in 2024 to 67 million euros last year (14 million less). BBVA invested 564 million euros in 2025 in advertising campaigns, compared to the 441 million destined in 2024 (349 million in 2023). BBVA’s o…
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