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Tesla Sinks 67% in Germany as July Splits Its European Markets

Tesla registered 367 vehicles in Germany in July, a 66.9% decline from a year earlier, according to data released on Thursday by the Federal Motor Transport Authority (KBA). The result gave Tesla a 0.1% share of Europe’s largest automotive market and ended a five-month streak of triple-digit year-over-year gains. Sweden, Italy and Portugal recorded drops of 60%, 77% and 69% respectively, while France and Denmark moved the other way with gains of…

8 Articles

Lean Left

The German car market is growing only slightly in July. However, the brands show marked shifts: Tesla is experiencing a massive slump, while Chinese manufacturers are growing strongly. BYD figures are particularly striking.

·Berlin, Germany
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Center

German automotive production can look forward to some good figures in July, but must also cope with setbacks.

Lean Right

The demand for e-cars in Germany is high - not least thanks to the purchase and leasing premium. However, a pioneer cannot benefit from it: Tesla. The US car manufacturer even loses market share. According to a study, this is due to the poor image of the owner.

Lean Left

The market for e-cars is booming in Germany, and Tesla is also benefiting from it. However, the company, led by Elon Musk, does not regain its old strength. An exclusive study explains why.

·Hamburg, Germany
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As soon as the German Tesla sales got used to regular multiplications this year, the exact opposite happens: According to data from the German Federal Motor Office (KBA) of Thursday, Tesla registered only 367 new registrations in July, two thirds less than a year ago. This could not have been due to general electric car fatigue, because in July 2026, according to KBA, the total number of sales in ... To the article News: German Tesla sales fell …

Tesla experienced a sharp fall in new registrations on the booming German e-car market. In July 2026, just 367 vehicles were re-registered.The share of the total market shrank to 0.1 percent.read more on t3n.de

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Spiegel broke the news in Hamburg, Germany on Thursday, August 6, 2026.
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