Influencers Advertise with Illicit Health Promises According to Foodwatch
4 Articles
4 Articles
According to a study by the consumer organisation Foodwatch, advertising of influencers for food supplements in the online networks often contains misleading and false promises. Posts and stories on Instagram so often violated EU consumer protection requirements, Foodwatch said. The organisation called for stricter monitoring of the online market.
Less tiredness or better liver values due to powders and pills? The EU limits or even prohibits health advertising. According to one study, influencers rarely follow the rules.[more]]>
That makes you healthy, keeps you fit: with health promises, many influencers advertise on social media. The consumer organization Foodwatch analyzed contributions and found several to be inadmissible. What is missing: control.
Every analysed Instagram post was illegal: the consumer organization reveals large-scale supplement fraud.
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