Russian River Valley Sees Surging Tourism Despite Economic Anxiety

Russian River Valley Sees Surging Tourism Despite Economic Anxiety

The Russian River Valley is riding a wave of booming tourism this summer, beating initial fears of a slow season. According to the Press Democrat, local business owners report soaring foot traffic from both loyal “staycationers” and new visitors discovering the area on social media platforms like Reddit. Affordable lodging, river floating, and beloved local hubs like Guerneville’s “5 & 10” have helped fuel the surge, with some outfitters reporti…