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Rumor Tips 15% Price Hikes on GPUs From Asus, Gigabyte

Summary by PC Mag
The report suggests that price increases will be tied to VRAM capacity, so those with 16GB or more will likely see the full 15% increase, while models with 8GB may see only a 10% bump.

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The explosion in memory prices is impacting graphics cards, which are experiencing significant price increases, particularly in the high-end segment. Underlying this is a surge in VRAM costs and a rather ambiguous strategy from GPU manufacturers, who seem to prefer letting their partners bear the brunt of consumer anger.

Since the end of 2025, a significant price increase for current graphics cards has been observed on the US market. Models in the upper mid-range are particularly affected, including the AMD Radeon RX 9070 XT and the NVIDIA GeForce RTX 5070 Ti. Several international market analyses indicate that the street prices of these cards are now noticeably higher than the original manufacturer's suggested retail prices (MSRPs). […] Source

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techpowerup.com broke the news in on Monday, January 19, 2026.
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