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Rumble acquires AI company, splits business into two divisions

A publicly traded company based on Longboat Key has rebranded and formally split its business into two divisions.Rumble, which trades on the Nasdaq under the ticker RUM and is headquartered at 444 Gulf of Mexico Drive, is now calling itself Rum Group Inc. The company’s mission is to “maximize the power of human imagination through an independent technology ecosystem built on privacy, resilience and an open alternative to Big Tech,” according to …
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Business Observer broke the news on Monday, June 22, 2026.
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