Tru by Hilton Refreshes Prototype, Grows to Over 300 Hotels

Tru by Hilton Refreshes Prototype, Grows to Over 300 Hotels

MCLEAN, Virginia—Tru by Hilton unveiled a refreshed prototype, featuring purposeful changes designed to update comfort, flexibility, and the overall guest experience. Since launching in 2016, the brand has seen growth and momentum, including more than 300 hotels globally with recent brand debuts in Vietnam, Chile, and Colombia. “Over the past eight years, Tru by Hilton has grown from a bold idea into a beloved brand that resonates with owners an…

4 out of 14 SOJO hotels of ROX Group have officially come into operation under the new brand Tru by Hilton, a SOJO Hotel since the beginning of May 2025. This is the result of a strategic cooperation between ROX Group and Hilton aiming to expand and upgrade, making SOJO Hotel a hotel chain with international operating standards and a strong local imprint.