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'Roll-up Season' Instead of Cherry Blossom Season… Tim Hortons Launches Canada's National Festival 'Roll-up to Win' in Korea
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[Digital Daily Reporter Yoo Chae-ri] Canadian coffee brand Tim Hortons announced on the 13th that it is introducing local spring culture by conducting the 'Roll Up to Win' campaign in Korea, an iconic Canadian spring celebration. Started in 1986, Roll Up to Win is a representative event that signals the arrival of spring in Canada, coinciding with the opening of the National Hockey League (NHL). It is so well-known in Canada that spring is refe…
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