According to Kantar Media, the broadcasts of the Roland-Garros tournament broadcast on France 2 and France 3 generated 23.5 million euros gross of advertising investments, for 1,469 spots broadcast between 24 May and 7 June (excluding qualifications broadcast on France 4 from 18 to 23 May). In total, 134 advertisers spoke around the tournament. Renault largely dominated the ranking with 4.7 million euros gross and 238 spots, far ahead of Rolex (…
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According to Kantar Media, the broadcasts of the Roland-Garros tournament broadcast on France 2 and France 3 generated 23.5 million euros gross of advertising investments, for 1,469 spots broadcast between 24 May and 7 June (excluding qualifications broadcast on France 4 from 18 to 23 May). In total, 134 advertisers spoke around the tournament. Renault largely dominated the ranking with 4.7 million euros gross and 238 spots, far ahead of Rolex (…