US Edition“Awful”: Roku tests autoplaying ads loading before the home screen
- Roku is testing autoplaying video ads before the home screen, which some users reported seeing this week.
- Multiple users noticed unskippable ads, including one for the movie Moana 2, while attempting to access their devices.
- A Roku spokesperson confirmed that autoplaying ads are part of a test and not yet permanent on Roku OS.
- Roku emphasized that continuous testing and innovation in advertising are essential for their business.
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Roku testing auto-play video ads before loading the home screen
Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is impacting owners of Roku-branded smart TVs and streaming sticks, so long as the device runs the company’s proprietary OS. It’s worth noting that Roku users already see commercials on the home screen itself, so folks have to suffer through an ad to get to the ads. Multiple users have reported seeing commercials for the mov…
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Total News Sources28
Leaning Left7Leaning Right0Center2Last UpdatedBias Distribution78% Left
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- 78% of the sources lean Left
78% Left
L 78%
C 22%
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