Skip to main content

We've updated our Privacy Policy. Questions? Email us any time at privacy@ground.news

Published loading...Updated

SPNI Unveils Festive Content Slate Spanning Hindi, Regional Entertainment and Sports

The slate includes a first-time Rohit Sharma show and KBC Season 18, which is the franchise’s first season built with artificial intelligence.

  • Sony Pictures Networks India unveiled its festive content slate, with Managing Director and CEO Gaurav Banerjee describing the new business approach as "much more cohesive" across television and digital platforms.
  • Following management changes in January, SPNI integrated its digital streaming unit with its television business, positioning Sony LIV as the central home for entertainment and sports offerings under the campaign "It All LIVs Here."
  • Headlining the slate is Kaun Banega Crorepati Season 18, which features artificial intelligence and host Amitabh Bachchan, while cricket icon Rohit Sharma debuts his own show and actor Ajay Devgn hosts "Crime Patrol 2026."
  • A.R. Rahman leads "Tamil Idol" and Madhuri Dixit Nene hosts the Marathi-language "Kon Honar Crorepati," expanding regional programming as the network reaches more than 700 million viewers in over 150 countries.
  • Following profit growth of 16% in FY26, Banerjee expects the unified structure to drive "tremendous future growth" as the company evaluates marketing efforts for the UK and North America.
Insights by Ground AI

13 Articles

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 50% of the sources lean Right
50% Right

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

Variety broke the news in Los Angeles, United States on Monday, August 10, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal