Asus Set to 'Ramp Up Production' on Xbox ROG Ally X Handheld After Initial Demand 'Exceeds Expectations'

Asus Set to 'Ramp Up Production' on Xbox ROG Ally X Handheld After Initial Demand 'Exceeds Expectations'

The steep price of the Xbox ROG Ally X hasn't held back the handheld, it seems. In a recent investor presentation, hardware manufactuer Asus revealed that demand for its higher-end model was "exceeding expectations" amid an "extremely positive" response from fans. The firm originally anticipated income of around $96 million to $160 million for the Ally range this financial quarter, but now expects to generated 130 to $160 million in future quart…

Xbox ROG Ally X Sales Outpace Expectations as Asus Ramps Up Supply

Between Valve’s New Steam Machine and the multiple new PC handhelds released just this year (MSI Claw 8, Lenovo Legion Go S, ROG Ally X), PC gaming is more popular than ever. In the ASUS Q3 Investor Conference presentation (h/t IGN), the Taiwanese manufacturer details how it is facing a short supply of the ROG Ally in the face of unexpected demand. The company states that it will be working with suppliers to ramp up production further. Unfortuna…

Despite its high price, Xbox ROG Ally X sales have exceeded even ASUS's expectations as the handheld is in "short supply"

Sales of the Xbox ROG Ally X have exceeded Asus's expectations, as production ramps up to meet demand.

Asus To Ramp Up Rog Xbox Ally Production After Initial Sales Exceed Expectations

Asus said the market has spoken and there is demand for "premium, higher-end models" of the Rog Ally.