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Rodney Strong Vineyards Unveils Bold New Packaging That Honors Heritage While Elevating Modern Appeal
The new design adds clearer tiering and bold color cues as the winery rolls it out across retail, restaurant and online channels nationwide.
On July 14, 2026, Rodney Strong Vineyards unveiled a striking packaging refresh in Healdsburg, California, designed to modernize its portfolio identity while honoring the winery's heritage.
Founded in 1959 by California wine pioneer Rod Strong, the family-owned winery aims to honor its legacy while engaging modern consumers through refined typography and bold color cues.
Vice President of Marketing Erica Odden said the new design "celebrates where we came from while positioning us for the future," reinforcing the brand's "ladder to luxury."
New packaging is already hitting shelves and will continue rolling out across retail, restaurant, and online channels nationwide throughout the year to increase brand recognition.
Under the Klein family's leadership for more than 36 years, the winery sustainably farms 11 estate vineyards spanning 1,115 acres in Sonoma County, producing expressive wines.