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Robert Irwin’s Underwear Campaign Earns $8 Million in Media Exposure and Boosts Bonds on TikTok

Summary by WWD

Bonds' underwear campaign with Robert Irwin, son of Crocodile Hunter Steve Irwin, soared on TikTok and garnered $8 million in media impact value.

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Bonds' underwear campaign with Robert Irwin, son of Crocodile Hunter Steve Irwin, soared on TikTok and garnered $8 million in media impact value.

1 month ago·United States

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WWD broke the news in United States 1 month ago on Thursday, April 24, 2025.

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