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Rob Riggle Is the Guac Guru In Avocados From Mexico's AI-Powered Super Bowl Play

Avocados From Mexico’s AI avatar of Rob Riggle offers personalized guacamole recipes and real-time game predictions to engage football fans and boost avocado sales.

Summary by Adweek
Rob Riggle is a former lieutenant colonel in the Marine Corps, a stand-up comedian, writer, actor, podcast host, and even a jet pilot. But one thing he is not known […]

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Avocados From Mexico taps into sports betting hype with AI Prediction Pit

The experience includes an AI avatar modeled after comedian Rob Riggle, who takes on the role of Guac Guru to offer live football commentary.

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AdweekAdweek
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Rob Riggle Is the Guac Guru In Avocados From Mexico's AI-Powered Super Bowl Play

Rob Riggle is a former lieutenant colonel in the Marine Corps, a stand-up comedian, writer, actor, podcast host, and even a jet pilot. But one thing he is not known […]

Read Full Article
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Adweek broke the news in on Wednesday, January 7, 2026.
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