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Rivian’s Micro-Mobility Pivot: Inside the ‘Also’ E-Bike Strategy and the Quest for a Connected Ecosystem
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Rivian’s Micro-Mobility Pivot: Inside the ‘Also’ E-Bike Strategy and the Quest for a Connected Ecosystem
In the high-stakes theater of electric vehicle manufacturing, where success is measured in delivery numbers and cash preservation, Rivian Automotive Inc. is quietly preparing to open a new front. While the market’s attention has been fixated on the production ramp-up of the R1S SUV and the forthcoming R2 platform, insiders report that CEO RJ Scaringe has been personally overseeing a project that is significantly smaller in physical stature but p…
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